For a ferry operator, the journey is the product. Passengers want something good to watch, families need to keep children happy, drivers want to unwind between shifts, and everyone needs clear, timely information, from safety briefings to arrival times. Stena Line set out to deliver exactly that, consistently, across a fleet of very different ships.
A fleet that kept growing
It began in 2019 with two new E-Flexer vessels, Stena Estrid and Stena Edda. Today Bazeport runs on 23 Stena Line ferries, from new builds like Futura and Connecta to existing ships brought on board later. Passengers enjoy live TV, films, series, radio and podcasts on cabin screens and their own devices, while crew and shore teams publish information, safety messages and promotions to every screen on board.
Meeting each ship where it is
What made it work was meeting each ship where it was. On new vessels Bazeport runs over a modern LAN. On older ships we turned the existing coax cabling into a full IP installation, sparing Stena Line a costly rewiring project, and we carried out the work while the ships stayed in service, with no disruption to sailings. The same upgrade brought Wi-Fi into the cabins and strengthened coverage for passengers and crew alike.
One platform, every vessel
The platform also scales to fit each ship. On a large newbuild that can mean close to 400 screens across every cabin and public area. On a smaller route it might be a single screen in a kids' corner or a truckers' lounge. Across the fleet that adds up to around 2,000 screens in all. One way of working, one place to manage it, whatever the vessel. The result is an onboard experience passengers recognise from crossing to crossing, and a communication channel Stena Line runs from shore to ship.